In 2020, the Summer Olympics were postponed, and Arby’s knew people would still want something exciting to occupy all of their time with.
Arby’s Greek Gyro Games
ADs: Rob Anton/Tyler Dahl CW: Nick Massahos CD: Joe Johnson ECD: Patrick Figueroa
13-Hour Puzzle
Designer: Meredith Oberg CW: Nick Massahos CD: Joanne Torres ECD: Rick Utzinger
ADs: Nat Elwood & Bri Lucero CWs: Machen Davis & Nick Massahos ACD: China Levy CD: Joe Johnson CCO: Leslie Shaffer
The 13-hour puzzle might have been the only good thing to come out of the pandemic.
JoJo Siwa/Avery Cyrus Beef
CW: Nick Massahos ACD: China Levy CD: Joe Johnson
DIRECTOR OF SOCIAL: Greg Swan SOCIAL STRATEGY: Mara Keller & Nick Massahos CDs: Joe Johnson & Mike Behrends ECDs: Patrick Figueroa & Rick Utzinger
Malibu Arby’s
We had to get creative with the location section+caption on this one, as legal advised against saying “Malibu Arby’s.”
Avery Cyrus and JoJo Siwa were having beef on TikTok, and Arby’s wasn’t taking sides.
Arby’s Missing Menu
When someone buys a television and it turns out to be an Arby’s menu board, you’ll do pretty much anything to get it back.
CW: Nick Massahos ACD: China Levy CD: Joe Johnson
Surprise & Delight Letters
I was often tasked with writing Surprise & Delight letters in response to comments from fans. For these assignments, I would always write from my heart and give my brain a rest.
Take a look at a few of these wonderfully heartfelt letters below.
Letters:
